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February 8, 2014 @ 4:26 PM by Team Faith

The Importance of Brand Development


  • Small businesses comprise 99 percent of Georgia companies.
  • GA ranks #2 for states experiencing the largest increases in entrepreneurial activity rates over the past decade; Atlanta/Marietta/Sandy Springs tied at # 2 for entrepreneurial activity by a metro area.A brand is more than graphics. It’s made of specific characteristics that allow companies to distinguish themselves from others.
  • In Georgia, 63.3 percent of the population is between 18 and 64 years old, the age segment from which the vast majority of entrepreneurs comes.
  • Georgia has key economic generators that spur opportunities for business ownership and entrepreneurship. There are the obvious ones — Hartsfield-Jackson International Airport, the world’s busiest airport, and the Port of Savannah, the fastest growing port in the country.

A brand represents the full ‘personality’ of the company and is the interface between a company and its audience. A brand may come into contact with its audience in various ways: from what we see and hear, through to our physical experiences with the brand and general feelings or perceptions we have about a company. A brand encapsulates both the tangible and the intangible and can be applied to almost anything.

When developing a brand it is important to maintain brand consistency to ensure effective communication and deliver your brand messages. The foundation of your brand is your logo. Your website, packaging and promotional materials (all of which should integrate your logo) communicate your brand. The products, services and people of an organization or entity are all part of the brand and affect the way that audiences both perceive and interact with a given brand.

Building on Faith recognizes the role that non-profit and small businesses play within the community. To further support these organizations Building on Faith offers Brand Development as a design service to enhance the consumer connection to increase profitability. It is through brand development that Building on Faith helps create sustainability and progression in the communities that we touch.

To learn more about Building on Faith’s Brand Development services, please view our portfolio or contact us at

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